STYLE SUBSTANCE IMPACT

LATEST PROJECTS

Tennis Event

La Roche Posay

Tennis Event

LEVI'S

LEVI'S X AMSTERDAM FASHION WEEK X OP DE RING

LEVI'S

LEVI'S X AMSTERDAM FASHION WEEK X OP DE RING

GO POINT at Amsterdam Fashion Week

Fleuril

GO POINT at Amsterdam Fashion Week

Hotel Take Over | From Concept To Reality

Kérastase

Hotel Take Over | From Concept To Reality

One-Year Anniversary Show at Amsterdam Fashion Week

Sebastian Professional

One-Year Anniversary Show at Amsterdam Fashion Week

Google x Fortanier

Collaboration during Amsterdam Fashion Week

Google x Fortanier

Collaboration during Amsterdam Fashion Week

Oysho

Activation at Olympic Stadium

Oysho

Activation at Olympic Stadium

Amsterdam Fashion Week Talks 2026

THE HUB

Amsterdam Fashion Week Talks 2026

SPRING SUMMER CAMPAIGN 2026

LOU LILLY

SPRING SUMMER CAMPAIGN 2026

SEE ALL PROJECTS

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8 The Gallery

Last week, we set the scene for a high-energy workout for @oysho at @nxtmuseum

Bringing movement, music and the @oysho_community together for a mat-based Beat Fitness session, brought to life through immersive animations and sound. Mixing the energy of a workout with the atmosphere of a night out.

Production by @8theagency

Yesterday, our creative team was out of office for a visit to @dutchdesignweek.

A day filled with design, emerging talent and fresh perspectives, bringing new inspiration back to the office.

We brought the @vichylaboratoires Health Club back to Amsterdam for the second year in a row.

With the Liftactiv Ingredient Journey as the common thread, we created a custom two-day itinerary across Amsterdam. Starting with an overnight stay, spa moment and intimate dinner at @rosewoodamsterdam. The journey continued with an exclusive bike tour, featuring stops inspired by the ingredients of the Liftactiv, and concluded with a soft recovery yoga session and a gua sha workshop at @renessenceworld.

Concept & production by @8theagency

Last July, we headed to Portugal to set the stage for @garniernl Club Vitamin C.

The experience unfolded across three days of branded touchpoints, welcoming guests on arrival, poolside moments and a boat trip along the coast.

The trip continued with an afternoon of citrus sorbet making, followed by a Glow Up Dinner and a morning Look Good, Feel Good yoga session, keeping the Vitamin C spirit going until the very end.

Concept & production by @8theagency

A look back at the opening of the @lancomeofficial Skin Science in Amsterdam & Antwerp.

For Lancôme, we scouted and transformed these unique locations, at the PC Hooftstraat & Graanmarkt, into a 360° pop-up activation.

Guests could discover their skin through a personalised skin scan, receive advice from Lancôme skin advisors and enjoy facials and quick makeup touch-ups by the beauty advisors. Talks and workshops explored the world of Lancôme from skin to makeup.

Location scouting & production by @8theagency

#lancomeskinscienceclub #lancomeskincare

We got the chance to work on the designs for a clothing line for @sterrekopjefarm.

The brief was to translate Sterrekopje’s story into clothing, using natural colours and materials that blend effortlessly with the farm, resulting in pieces worn daily by the staff, as well as keepsakes available in their shop.

A special thanks to @nicoleboekhoorn and @fleur.huijskens for this special collaboration, and to @evabartels for her amazing drawings used across prints and small, but important details.

Technical drawings alongside the final pieces, worn in Cape Town and showing the journey from sketch to finished garment. 🌿

Design & coordination by @8theagency

A night with @valentino.beauty

We took over @tobaccotheater for the launch of the new Valentino Vendetta Uomo and Donna fragrances. With the campaign film as the backdrop to the evening, guests stepped into the world of Vendetta and became part of the chase.

#ValentinoBeauty #ValentinoVendetta

The Vendetta chase, brought to life for @valentino.beauty.

The world of Vendetta unfolded throughout the experience, inviting guests to step into the storyline behind the campaign and the launch of the new Valentino Vendetta fragrances.

Concept & production by @8theagency

From Scent to Table.

An intimate breakfast for @miumiu @valentino.beauty and @giorgioarmani.

Each scent became a starting point for the experience, inspiring its own visual language at the table. A sensory expression, offering a different perspective on fragrance.

With special thanks to @davenederpelt

Concept & production by @8theagency

@amsterdamfashionweek, through our eyes.

A week of productions, shows, events and everything happening in between, with our team right in the middle of it all.

From the team’s best streetstyle moments, seeing two of our own featured in @voguearabia and @harpersbazaarnl, to toddler daycare, and @ulkuhan taking over the runway with his own show.

Seen at @amsterdamfashionweek

The well-known @zeeman_nederlands basket got a fashion make-over, with Zeeman bringing 3D printing, textile and leather together in a limited-edition fashion piece, becoming the ultimate statement piece at
AFW26.

Making streetstyle even more iconic.

Social campaign curated by @8theagency

Dercos. Ready to race.

For the Formula 1 weekend at Zandvoort, it was all about getting race-ready with the @vichylaboratories Dercos ambassadors.

We geared them up in exclusive Dercos race suits, complete with a fresh pair of racing Speedcats, ready to be customised and made their own. Fully suited up, they put their racing skills to the test before making their way to the circuit.

Concept & production by @8theagency

Episode 04: Imagine if… it all came to life…

@fortanier______ has officially made its runway debut at @amsterdamfashionweek

Take a look back at the show through the lens of the Rose Gold @googlepixel 11, capturing @evakorsten______ ‘s sculptural collection as it came to life on the runway.

A first runway moment, captured from a whole new perspective.

Concept & production by @8theagency in collaboration with @fortanier___ for @googlenederland

A look back at the @fortanier______ debut runway at @amsterdamfashionweek, supported by @googlenederland

Making its runway debut, FORTANIER explored feminine strength through sculptural silhouettes, bold proportions and a strong sense of form.

Did you spot the Rose Gold @googlepixel 11 as co-star on the runway?

Concept by @8theagency

Photography: @charlottevdgaag @oliviagracephotographyyy

BTS at @fortanier___, where @lorealpro brought the SS27 hair direction to life for @amsterdamfashionweek

Working closely with designer @evakorsten______ , the L’Oréal Professionnel team of hair stylists created the show looks, translating the collection’s vision into hair.

Next to this, influencers were invited for a professional hair touch-up before the show, creating a dedicated @lorealpro moment behind the curtains, combining product visibility, transformation content and an elevated Fashion Week experience.

Hair by @sikovanberkel and team in collaboration with @lorealpro.

Backstage concept & production by @8theagency

Video by @lightyear.studios

#AmsterdamFashionWeek #AFW26 #LOrealProfessionnel
@lorealpro_education_benelux

For @sebastianpro_official @wellaprobnl one-year anniversary, we created a full @amsterdamfashionweek experience. From curating the influencer guestlist and handling 350 guests throughout the event, including front row and backstage access, overnight stays and everything in between.

The experience culminated in a show production in collaboration with @thecitydressers, bringing a special anniversary show concept to life with hair looks by @kirstisol.wella and an incredible cast of performers and dancers.

A full experience, from guest arrival to the final runway moment.

Show concept by @thecitydressers
Production & influencer guest handling by @8theagency

Photography: @damonrigter @by.rees @oliviagracephotographyyy @lunavitaphotography

A look back at GO POINT by @fleuril_bnl during Amsterdam Fashion Week.

Pieces were swapped, looks were reworked and creativity was everywhere. A day all about giving pre-owned fashion a fresh take one piece at a time.

Production @8theagency

#Fleuril #RethinkFashion #RethinkNew

The @fleuril_bnl GO POINT, an interactive swap and repair experience we created for @amsterdamfashionweek.

A concept-to-experience series of branded touchpoints, translating the idea of pre-owned fashion into a playful world of mystery swaps, washing machines, repairs and reworks.

Guests exchanged a piece from their wardrobe for a mystery find, revealed from the washing machines, while the repair bar invited them to rework and restore their own pieces.

Concept & production by @8theagency

Together with @colgatenederland and @amsterdamfashionweek, we opened the call for fresh faces to join @thecreativelab.ams. From the casting, we scouted a selection of new talent to take on the runway during @amsterdamfashionweek

Before their big moment, the talents got runway-ready backstage, including one final Colgate brush-up for that bright, confident smile.

From open scouting to showtime, we brought the next generation of bright smiles to the runway.

Concept by @8theagency

Photography: @charlottevdgaag

A recap of two days at The HUB26 during @amsterdamfashionweek

Two days filled with inspiring conversations, creative exchanges, hands-on moments and of course, our yellow-curated vintage shop, bringing together a mix of creatives, fashion lovers and curious minds under one roof.

From discovering new perspectives to connecting with the community and digging for one-of-a-kind treasures, The HUB was all about coming together and celebrating creativity in all its forms.

Thank you to everyone who stopped by and made this year’s HUB what it was. See you next year!

Photography: @fennebeurze

For this @amsterdamfashionweek Opening Dinner, @sabine_marcelis and @solid_nature came together for an evening centred around timeless design, setting the tone for the week ahead.

An intimate evening in partnership with @highsnobiety and @novodka.world, with @copainamsterdam creating a menu to complement the experience.

Branding details & on-site production by @8theagency

Video: @elmarhagen @where_is_lema
Photography: @ambervdv @rubycruden @by.rees

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