The Travel - L’Oréal

L’ORÉAL EXPERT DAYS

To reveal the incredible story behind L’Oréal Paris, we organised the annual L’Oréal Expert Days. During this trip to Paris – attended by thirty guests consisting of both press and influencers – the attendees took part in two full day and night programs, consisting of a visit to L’Oréal’s headquarters and attending several workshops (such as developing your own lipstick). During the first night we had dinner at La Belle Époque, where personalised menus awaited the guests. The next day, guests followed a beauty and hair workshop at Ladurée. At last, we had lunch at Loulou, where L’Oréal Paris’ Bambi mascara was launched. 

As always, each detail of the trip was fully branded; from L’Oréal headrests in the Thalys to a fully customised L’Oréal experience at Ladurée – including branded macarons. 

Photographer: Simone Frank